Published: August 31, 1984

Gerald B. Zornow, retired president and chairman of the board of the Eastman Kodak Company, died Wednesday at his home in Pittsford, N.Y. He was 68 years old.

After rising through a variety of positions, Mr. Zornow became Kodak's ninth president in 1970 and chairman of the board in 1972. He retired in 1976.

He joined Kodak in 1937 and spent his early years there in marketing. During World War II, he served in the Marine Corps for three years.

He was appointed vice president of marketing in 1963, the year Kodak introduced the Instamatic camera, which simplified picture-taking by automatically focusing the lens and setting the shutter speed and aperture. Mr. Zornow was instrumental in recognizing the customer needs that led to its development, as he was nine years later when a smaller version of it, the Pocket Instamatic, was introduced.

In 1969 he was elected executive vice present of the company. Athlete in College

Mr. Zornow, who was born near Rochester, attended the University of Rochester, where he played football, basketball and baseball. He was signed as a pitcher by the St. Louis Cardinals when he graduated in 1937 and was assigned to their Rochester farm club. Late that fall while he was coaching freshman football at his alma mater, he joined Kodak as a trainee.

Mr. Zornow, who received the Gold Medal Award of the National Football Foundation and Hall of Fame, and the Amos Alonzo Stagg Award of the American Football Coaches Association, was picked by President Ford in 1975 to lead the President's Commission on Olympic Sports.

Mr. Zornow is survived by his second wife, the former Bette C. Dwyer; a daughter from his first marriage, Marian Gaylord Zornow of Waltham, Mass.; a stepson, Todd Dwyer of Atlanta,; two brothers, Theodore, of Pittsford, and Cyril, of Seneca Castle, N.Y.; a sister, Isabel Crane of Dansville, N.Y., and three grandchildren.

A funeral mass will be offered at 11 A.M. tomorrow at the St. Louis Roman Catholic Church in Pittsford.